Tyler Brûlé doesn't like Twitter and is not afraid to say it.

It doesn’t come as a big surprise that Monocle’s Editor-in-Chief Tyler Brûlé is not a fan of Twitter (read his latest column for FT here).

As a vocal advocate of old-school/old-world/old-fashioned approach to media (foreign bureaux, analogue photography, craftsmanship, Frankfurter Allgemeine Zeitung, etc.) he never seemed like a person who was going to send us a tweet from his favourite rokku kissain Shibuya-ku. I must say that I would be the first to follow his Twitter updates, though, as it would be fascinating to try to keep up with his schedule.

I liked this particular sentence:

On second thought, perhaps you should have been arrested for invading the privacy of others, for making your “tweets” all over the place and fouling up an already overburdened media and social networking landscape.

Although it has to be said that one can choose whether to follow Twitter/Facebook et al. or not, there is a lot to be said for polluting the media/social networking landscape. it isn’t a new argument that it is getting harder and harder to even attempt to digest the amount of information (trivial, essential, serious and superficial) available to us. One should carefully consider adding one’s voice to the Internet chatter (and this leads to a natural question to the author of these words - why are you writing this blog, then? Ah yes… perhaps we’ll come to this in the coming days. Perhaps not.)

So don’t expect a Twitter account for Monocle then, but that’s not to say that Tyler Brûlé’s media brand is stuck in the past. They have built an interesting and solid on-line presence, marrying traditional approach (it takes time, effort and money to write and produce something of value and substance) with new technology (podcasts, short videos, slideshows). Recently they’ve also introduced a Monocolumn - I would risk calling it their take on a blog, but with a distinct Monocle flavour (it’s called A daily bulletin of news and opinion).