The truly fantastic Fantastic Man magazine has launched their new web site a couple of days ago.

So far their web site usually just had a couple of images from the magazine. After the redesign it's evolved into kind of tightly edited blog with only one post per day (The Daily Recommendation) and just a few sections (The Forum, The Look, etc.).

I am happy that there will be a daily on-line presence for the Fantastic Man brand, though it seems a bit at odds with their philosophy. I thought it was all about old-world values re-interpreted for now, handwriting, letters and fountain pens. And there was something reassuring in the fact that there was no proper web site. That the physical magazine was all there was.

I am not sure about putting Mr. Ewan McGregor on the cover. He seems like an odd/popular/populist choice after Helmut Lang or Bret Easton Ellis.

From this month's The Look: